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High-pressure sales tactics can make saying “yes” to a sale the easiest way to end a stressful interaction. Companies rely on these often annoying approaches precisely because they work, but awareness of these tactics can help rob them of some of their power.

Endless Chatter

Interrupting a long monologue is challenging, particularly if the talker is friendly or the listener doesn’t want to be rude. Some stores encourage their sales representatives to keep talking, forcing the customer to be extremely assertive when saying no. The salesperson may have a script, or a list of predetermined responses to every conceivable objection. For example, “The New York Times” reports that Staples instructs its employees to force a consumer to say “no” to a warranty three times before dropping the issue.

Emotional Manipulation

Salespeople frequently rely on emotional manipulation to pressure consumers into buying a product. A representative for a work-at-home company, for example, might ask you to make a list of the ways working from home could change your life, encouraging you to become emotional and therefore vulnerable to a pitch about how you should buy the company’s start-up kit. Salespeople can also rely on individual emotional cues. If you seem anxious, for example, the sales pitch might focus on how a product provides safety or security.

Limited Time Offers

Limited-time offers pressure customers who are on the fence to buy something without thinking. Even among customers who might not otherwise buy a product, hearing that a product might not be available tomorrow can be a game-changer. Salespeople may also use this trick by telling you that a discount will only be around for a limited time. Related to the limited-time offer is the limited availability tactic. If you believe that there are only five items available, you’ll see them as more valuable, increasing your likelihood of buying.


Most of us feel an obligation to give something in return when we receive a present or compliment. Reciprocity-based sales tactics rely on this instinct. A salesperson might give you a free sample or a drink, then ask if you can help him out with something. This strategy renders consumers more willing to listen to a sales pitch, and more likely to buy out of guilt. Free gifts and bonus add-ons can also play on consumers’ desire for reciprocal giving.

Are you aware of the common roofing scams that many people fall victim to every year?

Your roof is one of the most important parts of your home – it keeps the elements out, it keeps your home’s structure intact, and it protects the things that matter most.

Whether you need a full roof replacement or just repairs after a storm, you’ll want to find a reliable roofing contractor who will do the job with care and attention to detail.

The unfortunate reality is that while most roofing contractors are honest and dependable, there will always be those looking to take advantage of unsuspecting homeowners. These scam artists, or ‘fly by nighters’, want nothing more than to take your money (and your neighbours’ money, too) and get out of town.

One of the common red flags you need to be on the lookout for is when a roofer or roofing company uses high pressure sales techniques to try and secure your business right then-and-there.

Remember: Reputable roofers have fair prices and good reputations – they aren’t afraid if you want to take your time to decide or compare different roofing companies.

How the Scam Works

You may schedule an appointment with this roofer or they may just show up at your door; either way, once you begin discussing the roofing job with them, they will offer you an unusually low rate or special deal … but only if you sign a contract before they leave.

This is a high pressure tactic that takes advantage of people’s natural tendency to want to not miss out on a deal. An exceptionally good offer makes homeowners want to get in on the savings, while the limited time frame creates scarcity and makes people afraid of missing out or letting the opportunity slip by.

This scam artist may even make false claims or mislead you in order to get you to sign the contract. They want to force you to commit before you can check up on them or get estimates from other roofing companies.

If you sign with roofers who use high pressure sales tactics, you may find out – too late – that even their “great deal” is more expensive than bids from other companies. Or, they may have cheaper prices but you realize through research that they cut corners and have generally poor workmanship.

By the time you realize you’ve been duped, it’s too late to back out of the contract.

How to Protect Yourself from This Scam

Many legitimate roofers offer deals, of course, but they shouldn’t make homeowners feel pressured into making a decision. Also, as we mentioned above, reputable roofers aren’t afraid if you want to check on their reputation first or shop around. They are comfortable in their expertise, customer service, and fair prices (remember: fair doesn’t mean cheap!).

Do not sign anything if you feel like the roofer is pressuring you. Do not trust roofers who tell you their special deal is only available if you sign a contract before they leave your home!

Do not give a large deposit on the work upfront (or worse yet, pay for the entire job before it’s been started!).

NORTH END CONTRACTING is not the Largest Roofing and Siding company in the Twin Cities Metro market, that being said we out perform our competitors. We strive for Customer satisfaction being a smaller contractor we do not over promise we are fair and honest in our assessment of REAL STORM DAMAGE, and if you the homeowner should pursue a claim with your insurance company. We are fully licensed and bonded and insured , that means every roofing  job we complete comes with a warranty if something were to go wrong will be there to fix it. We are Preferred Owens Corning Roofing Contractor what does that mean to the homeowner every roof installed is Backed by Owens Corning 50 year pro rated lifetime warranty.

During storm season, many companies come into an area temporarily as “storm chasers.” They work an area after a storm, then leave to go on to the next storm area. Many of these companies repair roofs as fast as they can before moving on because they will not be here to call for warranty work and/or service calls. North End Contracting will be around after the STORM. North End Contracting offers stress-free financing options for homeowners throughout Greater Twin Cities Metro Area. During a consultation, we can discuss with you our financing options we qualify you on the spot, designated to fit your specific project. Our financing options cover work for ROOFING SIDING AND WINDOWS we will help make the entire process easier. North End Contracting 3rd party financing options were designed with you in mind, which means we want your roofing & siding project to go as smoothly as possible, including the expense. ZERO DOWN ZERO INTEREST ZERO PAYMENTS FOR 12 MONTHS CALL NOW 651-488- 8605 If you are looking for a licensed Roofing and Siding contractor in the TWIN CITIES MN Area call NORTH END CONTRACTING at 651-488-8605. NORTH END CONTRACTING OFFERS FREE STORM DAMAGE INSPECTIONS. Service areas include the Twin Cities, MN.Residential Roofing Services ( GAF, OWENS CORNING, IKO, TAMKO)Residential Siding Services ( CERTIANTEED, PLYGEM MASTIC, LP SMARTSIDE )Minneapolis/St Paul/Eagan/Lake Elmo/Maplewood/Shoreview/Roseville/White Bear Lake/Stillwater/ Woodbury/West St Paul/Mendota Heights/Burnsville/Apple Valley/Bloomington/Edina/Plymouth/St Louis Park/Prior Lake/Chaska/Carver/Shakopee


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